Primarosa Has Landed At Hot Body Swimwear

A new expression of coastal luxury has arrived at Hot Body Swimwear. Introducing the latest from AUR OCEÀ, a collection shaped by light, warmth, and a refined sense of femininity.

Pronounced {or o see a}, AUR OCEÀ draws from Latin for golden and Spanish for ocean, capturing a spirit inspired by sunlit days, open horizons, and moments of quiet joy. The brand blends feminine sophistication with a sense of romance and playfulness, bringing together bold colour, expressive prints, and modern silhouettes that celebrate individuality and self expression.

With a strong focus on craftsmanship, each piece is created using sustainable fibres and finished with careful attention to detail, fit, and form. The result is resortwear that feels considered, beautiful, and made to last.

Introducing Primarosa

At the heart of this release is PRIMAROSA, a luminous rose hue inspired by the first delicate blooms of spring. Soft and warm, it brings a subtle, feminine glow to the collection while adding depth and richness to each silhouette. This is a colour that feels romantic yet grounded, designed to complement sun kissed skin and transition seamlessly from day to evening.

The PRIMAROSA collection unfolds through a series of thoughtfully designed pieces that balance softness with structure.

  • A statement midi dress featuring intricate lace detailing creates an elegant focal point
  • A refined top and short set is elevated with crochet trim and rope accents for a relaxed yet polished look
  • An exquisite long sleeve shirt is finished with delicate lace, a scalloped collar, and elegant button detailing

Each piece is designed to move with you, offering versatility across beachside mornings, long lunches, and sunset moments.

Shop Our Primarosa Collection

View all
Left Right
Primarosa Trina Drawstring Tiered Maxi
$579.00 NZD
Multi
1012
Left Right
Primarosa Flounce Short
$290.00 NZD
Multi
1012
Left Right
Primarosa Trina Scallop Blousson Blouse
$469.00 NZD
Multi
8101214
Left Right
Primarosa Blousson Tunic Top
$349.00 NZD
Multi
1012

Crafted with Care

True to the AUR OCEÀ philosophy, the collection is produced in limited quantities using sustainable fibres. Every detail is considered, from fabrication to final finish, ensuring a premium feel without compromising on environmental responsibility.

This is resortwear designed not only for the moment, but for seasons to come. Softly luminous and endlessly wearable, PRIMAROSA captures the essence of relaxed coastal dressing with a refined edge.

Now available at Hot Body Swimwear. Shop now and discover your new season signature.

Shop Primarosa Collection