About Us

What’s in a name

“Our name Hot Body, embodies (pun definitely intended) women of all shapes and sizes being 100% unapologetically confident within their skin, irrespective of shape, size or age”.


Without making a song and dance about it, the Hot Body Swimwear woman believes that her size is not an indicator of her worth. She is elegantly cozy in her own skin, cheeky being perfectly imperfect and all kinds of sexy in her confidence. Photoshop has chopped and pasted women into stick thin mannequins to fetch sales targets and we believe that this attitude needs to change more than bodies do. We are rather proud of our 30 year old name, Hot Body and she is here to stay, with all her layers of meaning.